rhetoric

definition: study of the technique and rules for using language effectively (especially in public speaking)
example:
speech part: noun
synonyms:
definition: loud and confused and empty talk
example: mere rhetoric
speech part: noun
synonyms: palaver hot air empty words empty talk
definition: high-flown style
example:
speech part: noun
synonyms: ornateness
definition: using language effectively to please or persuade
example:
speech part: noun
synonyms:
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